PDF Download The ABC of Custom Lettering: A Practical Guide to Drawing Letters, by Ivan Castro
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The ABC of Custom Lettering: A Practical Guide to Drawing Letters, by Ivan Castro
PDF Download The ABC of Custom Lettering: A Practical Guide to Drawing Letters, by Ivan Castro
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An authoritative resource for designers, typographers, signwriters, illustrators, pinstripers, and other creative professionals
Need to produce some flyers? Want to draw up a logo for a band? Does your local speed shop need a T-shirt design? Don't want to use the same old computer fonts? Well let graphic designer and typography teacher Ivan Castro show you The ABC of Custom Lettering. This practical and inspirational workbook features easy-to-follow, step-by-step instructions for hand drawing a range of letterforms, from Modern Roman and Gothic through to Latin, Script, and Interlocked. Offering traditional instruction methods with a modern twist, this reference also comes with gallery sections for inspiration and accompanying projects to practice your technique.
- Sales Rank: #182000 in Books
- Published on: 2016-06-01
- Original language: English
- Number of items: 1
- Dimensions: 10.25" h x .80" w x 8.50" l, .0 pounds
- Binding: Paperback
- 140 pages
About the Author
Ivan Castro is a graphic designer based in Barcelona, Spain, specializing in calligraphy, lettering, and typography. His work involves everything from advertising to editorial, packaging, and logo design, from big companies to gig posters. Even though he claims to have no specific style, one could say that he has a strong respect for history and popular culture. He has been working in the field for 15 years, and teaching calligraphy and lettering for 10 years in the main design schools of Barcelona. He travels, giving workshops and lectures at design festivals and conferences. His clients included Bau Design College of Barcelona, Born Losers, Congreso Internacional de Tipografía, Iconographic Magazine, Korero Press, Lee Productions, Little Victor, Los Tiki Phantoms, and El Toro Records. Ken Barber works for House Industries in Yorklyn, Delaware, a prolific type foundry. He also conducts lettering workshops at Maryland Institute, College of Art.
Most helpful customer reviews
4 of 4 people found the following review helpful.
My new favorite. Comprehensive, fun-to-read, in-depth lettering guide.
By Amy
Wherever you are in your lettering journey, this book will teach you. Unless you know everything and therefore aren't considering buying it in the first place. There are those.
I've studied and read many books and online tutorials and took Sean McCabe's Learn Lettering course, but this (aside from the business aspects of that course) is the best resource I've found. You'll learn to write different scripts, how to draw letters and then some heavy duty information on how to use that knowledge to design custom type. There's some history (which he manages to make interesting) of type to help you understand WHY different scripts are what they are.
As a calligrapher, the most helpful part for me was learning to morph my calligraphy into custom type. That was an eye-opener.
Reading the book is a little like having a conversation; Castro is warm and funny and not stiff and dry like many books on this and similar subjects. He explains the "why" many things that I knew to be true but hadn't questioned. He's just really really good at explaining stuff. Lots of aha! moments for me.
0 of 0 people found the following review helpful.
A VERY COOL BOOK!
By Amazon Customer
Great book!
6 of 6 people found the following review helpful.
Surpasses my already-high expectations
By Humuhumu
My hopes for this book were already high, and WOW! This book is incredible. This is a thorough, thoughtful, and structured introduction to custom lettering. Castro walks you through some important fundamentals, helping you understand of letter forms, develop a useful sense of aesthetics, and shows you how to bring it together into actual execution. There is a lot of care and detail in this book, but it's also very easy to follow and understand; it's evident that Castro is an experienced teacher. He's put a lot of effort into setting the reader up for success. I cannot wait to dig into this, I feel like I'm going to be building some real knowledge and skills, and having a lot of fun doing it!
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